Polina Zakh
DesignerExhibition & Set DesignCreative Director
Polina Zakharova is a multidisciplinary artist, creative director and co-founder of Hard Feelings Studio based in New York. Her diverse skill set includes video art, CGI direction, immersive installations, and stage design. She has collaborated with acclaimed artists including The Weeknd, Bad Bunny, Post Malone, and Travis Scott, and contributed to significant projects like the Gucci Cosmos fashion exhibition and Drake's Scorpion tour.
Past projects
Gucci Cosmos Exhibition
2023Exhibition Design · Shanghai, West Bund Art Center
Directed all video art for immersive fashion exhibition conceived by Es Devlin
The Weeknd - After Hours Till Dawn Tour
2022-2023Exhibition Design
Stage design and visual direction
Drake - Aubrey and Three Migos Tour
2018Exhibition Design
Tour design and installations
Gucci Summer Stories Campaign
2023Exhibition Design
Visual content for Gucci stores worldwide
Travis Scott BBMA
Exhibition Design
Post Malone
Exhibition Design
The Bathing Ape
Exhibition Design
Awards & press
Navigating harmony through chaos: The alluring artistry of Polina Zakharova
Stirworld
HARD FEELINGS x GUCCI COSMOS
Art Plugged
Bape Heads Show
Wonderland
Exploring 'Sonic Sphere': a bold new concert space at The Shed
Stirworld
