Simi Avidan

Principal Interior Designer & CEO of Interior Serenity Design Group. Growing up in the suburbs of New York, Simi's passion for interior design started at an early age. She studied fashion business and interior design at New York City's FIT (Fashion Institute of Technology) and later opened 4 successful high-fashion apparel boutiques in Miami Beach, Florida, all designed by herself. Through this experience, she discovered her true passion for developing beautiful and unique spaces. Simi and her creative team are passionate about design and obsessed with creating a sense of calm and peace that is timeless, sophisticated, and elegant with a touch of luxury.